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When organizations get too product-centric, they may lack the necessary customer engagement, preventing them from growing faster. Delivering a compelling customer experience is critical to achieving profitable growth. That’s the reason why organizations need to adopt an innovative, multidisciplinary approach with Customer Experience Management that provides a 360-degree view of customers every time.

A modern and unique Customer Experience Management model functions by first mapping customers’ journeys with a business through various touchpoints. Subsequently, a comprehensive design and delivery strategy pave the way for an outstanding and unified digital customer experience that brings about changes in both organizational management and technology landscape planning across all functions. By leveraging SAP Customer Experience Management solutions, including SAP Hybris and C4C or CX, Qualtrics, S/4HANA, and C/4HANA, enterprises can ensure they create a seamless customer journey.