Success Story.

Implementing Microsoft Dynamics CRM for improved data governance & sales enablement

The client is a leading event and exhibition management company based in UAE and hosts 500+ events every year.

The challenge

The client has had a dynamic growth of 10% in their customer database which could not be efficiently served facilitated in their current system.

In addition to their existing database of almost 1.5 million visitors and 400,000 exhibitors, the client also had a slew of intensive sales and marketing activities involving > 3 million SMS & >25 million emails sent to the visitors. The need was for an upgraded system to keep a track of all such activities with higher efficiency and reduced cost.

The solution

After analyzing the core processes and underlying systems, the team of YASH consultants suggested the implementation of Microsoft Dynamic Customer Relationship Management (CRM) solution. This would focus on delegating sales and make visitor registration cost-effective with in-house CRM. This would also improve data management and enhance visitor and exhibitor generation and retention.

Business impact

The solutions implemented by YASH not only resulted in higher customer satisfaction and retention, but also higher cost-effectiveness with an in-house CRM. The client experienced higher customer satisfaction and retention. They also had better data accessibility and governance.

Greater ability

to distil customers’ information within the CRM

Higher cost-savings

on visitor registration

Increased customer satisfaction

and sales revenue generation

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